Spider-Man: Brand New Day Makes History With First-of-Its-Kind MCU Experience
Spider-Man: Brand New Day is making history by introducing a new ScreenX experience. The film will be the third Spider-Man adventure to be screened in the unique format.
How is Spider-Man: Brand New Day making history?
The ScreenX format allows viewers to see the movie with a 270-degree panoramic view, with additional screens to the sides. Until now, the side-screen content has typically been created separately from the film’s principal photography. However, Spider-Man: Brand New Day will be the first “Shot for ScreenX” experience, with the additional footage filmed on set during production.
CJ 4DPLEX partnered with Sony Pictures to roll out the new initiative. “CJ 4DPLEX and their team came to the set of Spider-Man: Brand New Day to shoot footage that you will experience specifically for SCREENX auditoriums,” said director Destin Daniel Cretton. “This is something truly unique.”
“Shot for SCREENX represents an exciting evolution for our format,” said Jun Bang, CEO, CJ 4DPLEX. “By working closely with Sony Pictures and Destin Daniel Cretton, and by utilizing our proprietary SCREENX production tools and presentation technology, we are able to expand the film’s visual canvas while preserving the director’s creative vision. Our goal is to create a more encompassing experience that brings audiences closer to the story, the action, and the world of Spider-Man.”
CJ 4DPLEX and Sony Pictures also unveiled a new poster for Spider-Man: Brand New Day, joining a growing list ahead of its new trailer. Check it out below.
“Sony Pictures and filmmaker Destin Daniel Cretton have been exceptional partners to CJ 4DPLEX, and Spider-Man represents the kind of event franchise that demonstrates the power of premium theatrical formats,” said Don Savant, CEO & President, Americas, CJ 4DPLEX. “We’re proud to continue our collaboration on Sony Pictures’ Spider-Man: Brand New Day with a SCREENX presentation that celebrates the scale, energy, and emotional depth of this beloved character in a way uniquely suited for the theatrical environment.”
2019’s Spider-Man: Far From Home was the wall-crawler’s first film to be screened in the format. While the film will be released in IMAX as well, it faces stiff competition from The Odyssey. Fans who want to experience a uniquely exclusive version of the film can watch it in premium large-format theaters and in ScreenX.
Spider-Man: Brand New Day releases on July 31, 2026.
Originally reported by Rahul Majumdar on SuperHeroHype.com.
Source: Comingsoon.net